About Us

Our Story

Astu Eco started with an intent to rid India of the plastic menace that is rampant today.

From armchair green supporters to active environmentalists.

It was deeply disturbing to see plastic litter everywhere, on road sides, in parks, in lakes and water bodies, in landfills and in the garbage pile next to education institutes. We were traumatised by the sheer mess of growing garbage on our roadsides and the painful visuals of our urban domestic animals feeding on plastic in the garbage. The story was almost the same in every large city we went. It appeared that the garbage and plastic menace stood unchallenged. And all the cities’ collective misery festered. And elsewhere in the world, turtles, dolphins, goats, sheep, fish and many innocent animals were dying a painful death because they ate plastic. It was heart wrenching. To just watch.

That is when we decided to move from being armchair green supporters to active environmentalists.

Astu Eco was born..

After many trials, prototypes and ideation, with months of brainstorming and soul-searching for a sustainable business idea that is meaningful to us and has a measurable impact on the issue at hand, we finally were crystal clear.

We now proudly make – Delightful Earth Friendly products for the environmentally conscious, that provides an alternate to the harmful disposable plastic.

Together we can make an impact to our surroundings, our apartment blocks, our neighbourhood, our city and leave a better place for the coming generations.

Be a part of the change

If reading our story makes you feel like a kindred soul and you too have been disturbed by the sights in our cities, silently imploring for us to help, & you have always been meaning to do something about it, NOW is the time for action. We have made it easier by bringing to you these beautifully crafted earth friendly products, that are superb alternates to traditional disposable plastic. Now it’s your turn to choose wisely and responsibly, so the future generations too can enjoy a clean, green world. Pledge TODAY to buy earth friendly products.

And lets together maker a greener earth

Astu Eco is actively involved planting large shade giving local trees. Click here to be a part of the next plantation drive.

For every 10,000 pieces of Astu Eco products bought by all of you, Astu Eco will have a 100 tree plantation drive. You are welcome to be a part of it. Join us on our Facebook page www.facebook.com/astu.eco to be notified of the next drive!

 

ANITHA SHANKAR

CO-FOUNDER

An adventure sports lover, an avid trekker, and an alumni of NOLS, she has always loved being close to nature. Her earlier ventures were related to outdoor education, nature, sustainability and survival in the wild. It was time for direct impact to protect and nurture our earth and she says there is no time to waste! The time is now!

Skilled in earth friendly product design and development, the Good Earth Astu Research (GEAR) Center is led by her. Her vision is to flood the market with so many Eco Friendly alternatives, which are beautiful and sensible so that single-use plastic demand should simply vanish.


 

UDAY SHANKAR

A fitness and motorcycle enthusiast. Uday has been a professional in the building material industry with 25 years of experience in India, New Zealand and Middle East. He was the CEO/Director of Robo Silicon Pvt Ltd from 2011 to 2017 and was the Managing Director of RDC Concrete India Pvt Ltd from 2005 to 2011. He is also a Director at Big Rock Dirt Park, India’s first Adventure Motocross Training Academy and the founder of Flow, a consulting firm assisting small and medium enterprises.

His primary area of expertise is in driving efficiencies in large scale operations and process management.